Our strategy: providing an unrivaled customer experience

Demographics, natural resources, climate, digital divide – all of these issues are of concern for each individual and for the planet. The digital divide addresses the future of our operational models. In the middle of this transformation, Orange harnesses its force for innovation to serve humankind and provide clients and employees with an unrivaled experience.

A unique experience, every day

We task ourselves with always being there to connect our clients with everything they care about most. How do we do this? By providing them with a unique experience every day, so that they can enjoy what they care most about, thanks to fully trustworthy digital services.

Rather than us being the starting point for our technologies and offerings, we start with our clients’ expectations and aspirations. We listen to them and then build tailored solutions with them that really match their needs.

Our mission is based on five action programs – and the momentum of an effective and responsible digital company:

  • Offering enhanced connectivity, with better performance at all levels, a more ecological approach and no borders,
  • Re-inventing the customer experience, with more personal relationships, transforming points of sale and digitizing client interaction,
  • Building a model of a digital and human employer, and offering employees a unique experience supported by digitizing tools and encouraging engagement,
  • Supporting client enterprise transformation, to suggest new ways of working, so that technology can serve transformation projects,
  • Diversifying by leveraging our assets and promising markets, such as mobile banking and smart objects.
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